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L’Oréal Bridges the Gap Between Beauty and Digital at Viva Technology

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Increase In Adverse Events Related To Cosmetics Calls For New Measures By FDA

In a new study published by JAMA Internal Medicine, a shocking revelation was made regarding an increase in the reporting of adverse events related to cosmetics to the FDA. The report alludes to approximately 5000 cosmetic-related events reported from 2004 to 2016. When compared to the number of cosmetics products used daily this may not appear to be a considerable number, however with the rise … Continue reading Increase In Adverse Events Related To Cosmetics Calls For New Measures By FDA

L’Oréal and Perfect Corp Partnership Signals A New Look For Beauty, Technology, and Business

Technology and beauty continue to merge at an accelerating rate and there is no better example of this than when a beauty industry leader partners up with a tech start-up. Earlier this month L’Oréal and Perfect Corp. officially announced a global partnership that will help bring L’Oreal’s makeup collections to the award-winning YouCam Makeup app. The venture began earlier this year at Cannes Film Festival … Continue reading L’Oréal and Perfect Corp Partnership Signals A New Look For Beauty, Technology, and Business

J&J Ready To Recapture Indian Market With Their Credo & Care

Corporations are built by humans and so naturally, all corporations make bound to make mistakes at some point. But what separates strong corporations from weak, are those which have the ability to learn and recover from those mistakes. Johnson and Johnson’s recent announcement to launch Aveeno onto the Indian baby care market is a perfect example of a strong organization working to recover from a … Continue reading J&J Ready To Recapture Indian Market With Their Credo & Care

Biolage Breaks Barries of Sustainbale Beauty

L’Oréal’s Biolage R.A.W. Nourish Shampoo and Conditioner have gained Cradle to Cradle Silver based certification, paving a new path for sustainable beauty. The Cradle to Cradle certification is based on an evaluation of the products’ material health, material reutilization, renewable energy, carbon management, water stewardship, and social fairness. The idea behind Cradle to Cradle Certified Products Program is to recognize and verify products and material … Continue reading Biolage Breaks Barries of Sustainbale Beauty

World’s Largest Brands Unite to End Steretoypes

The power is beauty is evident once again through the coming together of the world’s biggest corporations to launch Unstereotype Alliance. The Unstereotype Alliance is a new global movement to end the stereotypical portrayals of gender in advertising. The alliance marks the uniting of organizations such as Unilever, P&G, J&J, Facebook, Google, Twitter, Mars, Cannes Lions, WPP, and UN Women. Launched at the Cannes Lions … Continue reading World’s Largest Brands Unite to End Steretoypes

Skin-care Research Gets Wet

A new study by Dr Guy German of Binghamton University has found that the wettability of the top layer of the skin can be altered through treatment. Wettability of skin refers to the texture of the probability by which the outermost tissue layer of the skin can influence the spread of chemicals and microorganisms. Guy German research demonstrates that the wettability of the skin can, … Continue reading Skin-care Research Gets Wet

Doctor Voices Concern Over Inequality in the Beauty Industry

Toronto resident, Dr. Tamike Hamlet has voiced a concern regarding a lack of makeup for darker skin tones in the beauty industry. The issue came to Hamlet’s attention after facing the same challenges over and over again while attempting to purchase makeup to match her skin-tone. In particular, Hamlet was appalled to discover a product she had been purchasing from Sephora for several years is … Continue reading Doctor Voices Concern Over Inequality in the Beauty Industry

Perfect Corporation Reinforces Infinite Definition of Beauty Using AR

Perfect Corporation has partnered with social media mogul Frankie Grande and make-up artist Nikki Fontaine to incorporate male beauty styles on their YouCam Makeup app. The updated features on the augmented-reality based app will include gender-neutral approaches to beauty with looks such as ‘glam rock’ based on Franke’s new music video. The look is one of many Perfect Corporation hopes to add to makeup looks … Continue reading Perfect Corporation Reinforces Infinite Definition of Beauty Using AR

Kim Kardashian Learns and Teaches a Lesson in Ethical Marketing

Kim Kardashian recently took the beauty world by storm by launching her very own makeup line. As expected the line of 300 000 units sold out in minutes earning Kardashian $14 million in sales. Following her younger sister Kylie’s success in the beauty business, Kardashian’s success does not come as a surprise. What is thought-provoking is that this success comes despite Kardashian facing major backlash just … Continue reading Kim Kardashian Learns and Teaches a Lesson in Ethical Marketing

Estee Lauder Edits a Marketing Misconception

This past Wednesday, Estee Lauder Companies announced that it would be dropping its Estee Edit brand from its portfolio. The Estee Edit was launched last year with a goal of attracting millennial consumers. By investing in brand-ambassador Kendall Jenner to lead the line and using a trendy appeal, Estee Lauder had evidently set a goal to draw in the younger demographic. The decision by Estee … Continue reading Estee Lauder Edits a Marketing Misconception