Perfect Corporation has partnered with social media mogul Frankie Grande and make-up artist Nikki Fontaine to incorporate male beauty styles on their YouCam Makeup app.
The updated features on the augmented-reality based app will include gender-neutral approaches to beauty with looks such as ‘glam rock’ based on Franke’s new music video. The look is one of many Perfect Corporation hopes to add to makeup looks for men on its app, with a goal to reinforcing the infinite definition of beauty.
The worlds of technology and beauty are not far apart as both serve a societal purpose and focus extensively on innovation. Thus, when technology and beauty come together, it marks the beginning of another movement within society, and in this case, the movement of exemplifying that beauty truly is for all.
Source: Cosmetics Technology