The power is beauty is evident once again through the coming together of the world’s biggest corporations to launch Unstereotype Alliance.
The Unstereotype Alliance is a new global movement to end the stereotypical portrayals of gender in advertising. The alliance marks the uniting of organizations such as Unilever, P&G, J&J, Facebook, Google, Twitter, Mars, Cannes Lions, WPP, and UN Women.
Launched at the Cannes Lions Festival of Creativity, the alliance is commitment to banishing the harmful effects of advertising which limits the role of me and women in society. With the support of CPG and technology-based firms alike, the movement has the potential to carve a new way of thinking in advertising. The aim is to not only create ground-breaking advertising, but positivity influence cultural change to shape the perception that reflects realistic portrayals of women and men.
With beauty representing a social movement, it is to be seen how the Unstereotype Alliance will pave the way for the future of cosmetics, diversity, and equality in creativity.